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Vol. 112 - Issue 1, Wednesday, September 15, 2010
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Business


Don’t Panic! Get her flowers!
by Janine Giordano

Okay, you’ve really done it this time. It’s two days before Valentine’s Day and the woman of your dreams is expecting you to honor tradition and choose her as your valentine. It doesn’t matter if you’ve been together 50 years and now have kids and grandkids together, or if you’ve just met her and this looks like it could lead somewhere... most women love to be remembered as special on Valentine’s Day.

R.S. Mercury
Owner of Cherry Valley’s A Rose is a Rose, Jackie Hull, displays a few gift ideas for the upcoming Valentine’s Day holiday. (Photo by Janine Giordano)

And you don’t have a clue as to how to do this.

You can’t get her chocolates, not with this latest diet she’s trying.

And while the economy is sagging, your wallet is so light it feather floats across the room each time you pull it out and open it, so money is definitely a concern.

Jewelry.. at this short notice? Besides, that cleaned you out at Christmas.

Just slow down for a minute, take a deep breath and... take time to smell the roses.

Wow! Roses!

Why didn’t you think of that before?

Nothing says “I love you,” to a woman of any age better than flowers. And you won’t have to rob a bank or travel an hour to buy them. You don’t even have to remember her favorite color to make her smile with this choice.

All you have to do is realize that most women love flowers. It doesn’t matter if they are long stemmed roses wrapped in tissue in a box, or wild daisies picked roadside. When a woman receives flowers from her man, she knows two things. First, he was thinking about her. Second, he loves her. Or if the “L” word hasn’t come up yet, he really, really likes her.

That’s where your local florists, like Mohawk Valley Florist, in Ilion,  or A Rose is a Rose in Cherry Valley, can help you out. Not only do they have every sort of arrangement to suit your loved one’s fancy, but they have the expertise to guide you to the best possible choice, even two days before Valentine’s Day.

And flowers are not just for your wife or girlfriend. Daughters, granddaughters, aunts and grandmothers love them, too. “Instead of buying grandma a sweater from J.C. Penney that she is only going to return, why not buy her a nice centerpiece that she will love?” asked Jackie Hull, owner.

“If you don’t have any idea what to get  your Valentine,” Hull advised, “Flowers are your best bet. Everyone loves flowers.”

The most popular color of roses are red and  yellow, and Hull said she has ordered extra of everything for this coming holiday. However, she recommends a mixed bouquet if you are looking for the biggest bang for your buck. “We can put a couple of roses in a mixed bouquet. The bouquets have longer shelf life.”

Whether you are wowing your woman with long stemmed roses or medium stemmed roses, floral arrangements, bouquets or plants, Hull is ready to help you, and will be staying open late on Valentines day just to be sure every Valentine is left smiling.  

For those fathers who don’t know what to get their daughters, Hull suggested a teddy bear or bouquet of balloons, both of which she stocks.

Her featured item is a dozen medium stemmed roses, in a vase, with filler and greens, for $39.95, while long stemmed will go for $59.95. “We like to include the vase because they last longer if we cut them and arrange them,” she said. “The average person does not cut the stems properly. Last year I had some customers say their roses lasted two weeks.”

Despite a slow economy, Hull said her Christmas sales were great, and expected people would once again turn to flowers as the ideal gift for their loved ones.  “I think people will shop locally, supporting the small businesses again. I’m very fortunate to have a great following of loyal customers,” she added. As a thank you to her customers, Hull said she would stay open as long as people were coming in looking for gift ideas.

As for her own Valentine celebration, Hull thought long and hard before offering this reply: “Since my husband will be delivering for me all day, I’m going to let him off the hook this year. I’m sure I’ll get something. I always do. He is a pretty nice guy.”

 


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